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A Representative Listing of Trademark Names
Created for Clients
Bumper-To-Bumper
A chain of 1,000 auto parts stores across the U.S. and Canada.
Bantam
A small. powerful gas spring used as a component to replace mechanical
springs by manufacturers in numerous industries.
Cherry Bomb
The loud, high performance mufflers made famous by Maremont.
Equidity
Named for Talman's
Home Equity Loan that was the first program of its kind in Chicago.
Versatile
An indoor-outdoor tile developed for architects by Carlisle Tire & Rubber
Company.
Milestone
The first 500,000 mile brake lining introduced to the heavy-duty truck
industry by the Motion Control unit of Carlisle Companies.
Questar
An ultra-brite, scratch-resistant metallic foil used for hot-stamping
thermoplastics. Made by CFC, Inc.
Striders
Tri-level, adjustable high-performance shock absorber from Gabriel.
The Heartsake
A preventative program named and developed for Hyde Park Community Hospital.
The Catalyst
A newsletter by Chemtool edited for its Caterpillar customers.
The Stop Box
The first all-inclusive brake repair kit for truck mechanics.
Lubricast Lubricut
Lubrisol
Corporate family of trade names created for three related lubricant/chemical
fluid product lines from Chemtool.
A
Representative Listing of Slogans & Themes
Created for Clients
The Wings of Man
Developed for MOTOROLA (Communications & Electronics Division) in order to humanize and make relevant the company's bat-in-cave logo that increasingly seemed to symbolize an outdated company.
It tastes better.
Slogan for Brown's Chicken, in use for more than 20 years.
An incredible
eye for color.
Advertising Theme and Slogan for Noral Color Corporation; used for more
than 15 years.
The shocking difference.
Long-lived slogan for Gabriel shocks & struts, a brand that came from
nowhere to overtake Monroe by early eighties.
On the road ahead.
Corporate slogan for Maremont Corporation, a major automotive parts manufacturer.
The best in brakes.
Advertising and promotional slogan for Raybestos brand automotive brake
linings and foundation parts. Still in use after 17 years.
Good threads,
bare prices.
Slogan for Surplus Fabrics, chain of linen and fabric stores.
Where patients
are treated like family.
Slogan for GlenOaks Hospital & Medical Center in DuPage county.
The building
of a publication begins in the lobby.
Trade advertising theme for Eastern Lobby Shops, a chain of upscale magazine
and retail stores in 175 top office buildings.
The driving force
in automation.
Slogan for CAMCO (Commercial Cam Company), manufacturer of automated
machine tool parts loaders and index drives.
Cash registers
ring, are you listening?
Christmas trade advertising theme used by Glenmore Distillers.
Get rolling.
Theme used to introduce new easy roll-on multicolor paint to users of
competitive spray-on types of multicolor paints.
The Complete
Faux Finish In A Can.
Theme
and Slogan for advertising and promotional campaign used to introduce a
paint that duplicates faux finishes.
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